Business strategy for personal brands
Hi, I'm Nathalia. I help you understand who you are & communicate your magic to the world.
I work with founders, experts, and creatives to uncover positioning, business, and communication strategies rooted in their story, translating the value they create into a brand that connects with both the heart and the mind.
RESOURCES
It's hard to read the label from inside the bottle
So I created these resources to help you see yourself clearer.
Free
Digital Sel-assessment
Discover what stage of your brand & business are you in and what you need to focus next
Free
Brand Clarity Tool
Get instant AI insights on your voice, story, and brand direction through 8 discovery questions.
Digital Workbook: Reconnect with Your Authentic Voice
Find your true voice, own your story, and communicate with clarity and confidence.
1:1 SUPPORT
Story, Strategy & Structure
Together, we’ll clarify your story and translate it into positioning, direction, and offers, to build a business that supports your life.
From speaking your voice to shaping your business model, when we work together you walk away with clear next steps: how to communicate, how to market, and how to build a business that actually works for you.
Brand Architecture Intensive
Transform your brand from scattered to connected in one focused week
A full in-depth brand audit + 2 hours intensive + 1 week of async support to find the thread that connects all your pieces, sharpen how you communicate your value, and give you a direction that gets you results.
A little of My Story
I've been working in brand strategy and communication for the last 13 years. For the first part of my professional journey I helped brands across multiple industries, from fashion to tech, to discover their identity based on their uniqueness, strength, and story.
But while helping others use their voice, I lost mine. I always loved communication, but because I struggled with trusting myself and being seen, I drank so much from other people's how-tos and formulas that I lost myself in the process. I ended up stuck every single time. Until I gave up.
After 5 years hiding from the world, my life collapsed on every front at the same time: work, relationship, friendships. With nothing left to hide behind, I was pushed to evolve in my own identity, take up space, and honor my story.
That's when I moved into the second part of my professional journey: realizing that my work was never about the companies, but the people who envisioned them.
Since then, I built an online business, worked with clients from all corners of the world, and developed a body of work and creative practice that makes me excited to wake up every morning.
I help entrepreneurs building a business around their personal brand do the same. Use your voice to shape your life and business, grounded in who you are.
Sit on the Couch
& Read the Diary
The Diary of a Brand Therapist
Join 7k+ readers on my Substack, to help you use your voice to build a business that reflects your unique body of work.