I never chose the traditional path, I had to create my own.
I come from a very conventional background in Brazil, but I never felt like I belonged in that version of my life. And that pushed me to experiment from early on.
When I was 16, I went to live & study in New Zealand for 7 months, and my choice freaked my parents out. “Why can’t you just go to the States like everybody else?” they asked.
Because I didn’t make the same choices as everyone else. I made the ones that felt right for me and gave myself space to figure out who I was.
Back in Brazil, I always knew I was going to have my own business. So I went to business school, but when I finished… something was missing.
So I decided to go to fashion school although I had no idea about fashion. Literally, people asked me "what are you doing?" I didn't know, but it felt right.
And I was right, because there I discovered my love for studying identity.
I combined that with business, and I started my path into brand strategy, helping brands to communicate who they are.
This was 12 years ago, long before branding was a trend.
But even though my career was growing, I found myself immersed in a life that didn't reflect me.
That’s when I decided to buy a one-way ticket to Europe, with 3 months of savings, and no plan.
I left all behind to figure out how to create a life that felt fulfilling for me.
Starting over wasn't easy. I had no network outside Brazil, and even with years of experience, it felt like I was beginning from zero.
To make it work, I had to build a business that gave me flexibility to explore: a remote practice that allowed me to work with people from all over the world - and this was before COVID, when remote work wasn’t a thing yet.
Now, 7 years after that big leap…
I live in a small village by the ocean, a place that has been my home for the last 6 years.
Here, I built a life, a business, and relationships I'm proud of because they reflect who I am and what I value.
Along the way, I invested a lot in self-work. Psychology has always been a passion of mine, and at one point, even my therapist told me I should consider becoming a therapist myself.
In a way, she was right. Just not in the way either of us expected. Some clients now call me “their therapist to the outer world,” because the work we do isn’t just about articulating their brand, but about helping them understand, own, and express who they truly are.
Everything I've lived from the moment I was born shaped me into the person and professional I became.
So I hope you realize that there's no such thing as starting from zero.
Each experience in life is a building block for who we become.
This journey has been both a search for my own voice, my truth, and my expression in this world.
And just like people evolve, our voice also evolves with us.
That's what I help you do: Discover your voice, tell your story, and share who they are with the world.
Because I know from experience that when you do, you don't just build a brand, you build a life that feels like your choice.
