Here are some stories from clients I have worked with, showcasing the results they achieved by finding clarity, purpose, and direction for their brands and businesses.

Beyond Paper and Pen: Zkhrfat's Digital Value Revolution

Helping Zkhrfat find focus, segment their offerings, and expand by creating digital products.

    • Zkhrfat's is a stationary brand with a presence in many countries in the Middle East region.

    • Their goal was to transition from being a product-based brand that primarily relied on retail selling and exhibitions, which resulted in sacrificing 15-40% revenue margins.

    • They aimed to expand by offering digital products and services directly to customers through e-commerce. However, the brand lacked storytelling to guide their digital marketing strategy and make informed decisions on how to deliver value through digital offerings.

    • Nathalia guided them through an 8-week process to define the essence and DNA of the brand.

    • It involved identifying the main value proposition, unique attributes, and a clear target audience that would benefit the most from the brand's value and resonate with its identity.

    • Based on this, guidelines were created to steer the visual and written expression of the brand, as well as product development, sales, and marketing.

    • The collaboration continued for an additional 3 months, with ongoing coaching to implement and define the scope of digital offerings.

    • Their market positioning was clarified and redefined. Instead of positioning themselves as a brand for stationary and creative gifts, they now focus on being a brand known for productivity tools and resources.

    • We identified a specific niche and audience: Growth-minded Arabic working moms. This has helped them define and segment their customers' problems and needs.

    • We have also structured their digital products to enhance customer engagement and long-term value. The product range now includes options with varying levels of commitment and investment, and the transformational value delivered by each product is clearly articulated.

Client words:

”GREAT and FABULOUS! I'm FINALLY, crystal clear about the brand focus, position, and even the value propositions. THANK YOU so much Nathalia for your magical work.

I'm very satisfied about the deliverables. I now have clear idea of what the Brand is about, where it is going and how we are going to translate it into value to target customers.

While doing the sessions, I was having better communications within my team about the brand mission and focus.”

- Nada Al-Balaim, CEO & Founder ZKHRFAT

Puzzle's Strategic Shift: Mastering the Art of Differentiation

Helping Puzzle clearly articulate their value proposition, enhance their value perception, restructure their offerings and services, and increase their fees.

    • With 20 years of experience and impressive client results, the consultancy firm Puzzle was facing challenges in converting clients to their most impactful and transformational program.

    • They were tired of being compared to less competent consultancies and institutions in the market and were unsure how to clearly differentiate themselves and communicate the unique value they provided.

    • They were also struggling to establish a clear direction and narrative to support their digital marketing strategy and leverage their individual personal brands to enhance and communicate the brand of the consultancy firm.

    • Nathalia guided them through a 5-week introspective journey to explore their most valuable insights and transform them into a narrative that resonated with the clients they wanted to serve.

    • This helped them effectively communicate their value and differentiate themselves as unique in their approach. They also utilized their personal stories, achievements, and recognition to enhance the consultancy firm's brand. Additionally, we restructured their offers based on the brand's uncovered value proposition.

    • We successfully repositioned their perception in the market. Instead of being seen as fractional managers, they are now perceived as mentors and strategists.

    • Even before completing the project, they received feedback from their clients and audience about the change in how they were perceived and the value they brought.

    • This change was a result of altering the way they talked about and presented themselves and their consultancy firm.

    • They now have clear guidelines, a strong narrative, and a promise to support digital marketing and content strategy.

    • They have shifted from selling a methodology to selling a transformation, and from serving everyone to serving a niche that they are passionate about.

    • They have also transitioned from offering confusing deals to providing offers that communicate immense value.

Client words:

”What a challenging and thought-provoking experience! With each meeting, we felt more inspired and relieved. The process brought light and provided security for the next steps in establishing our authority.

Today, we are confident in our position. We have a clear understanding of our identity, the transformative impact we make, and our future direction. This experience has been profoundly positive and has left a lasting mark on our professional history.”

-Ana Alegre and Patricia Lopes, Partners at Puzzle

DVJ's Textile Transformation: Crafting a Modern Legacy

Helping DVJ to change their category without changing their product.

    • DVJ is a textile distributor with over 20 years of reputation and history.

    • They realized that their business was primarily operating through traditional and offline channels. However, with the COVID crisis, it became evident that it was time to evolve the company, establish a brand, and diversify their channels by creating a cohesive and relevant online presence.

    • Their biggest challenge was to effectively communicate their brand identity, unique differentiators, and the narrative that would guide the development of their digital presence.

    • Nathalia guided them through a 12-week immersive approach to delve into their company's history and business aspects.

    • The objective was to identify what made their approach unique, while honoring their history and building value for the future.

    • The goal was to reposition the brand from simply communicating a commodity to effectively communicating value to clients and influencing the industry.

    • The client was extremely satisfied with the results, and extended the engagement to include a 9-month implementation consultation with Nathalia. During this second phase, she segmented their customer base and tailored products to meet the specific needs of each client group. Additionally, she provided training to the sales team to align them with the brand positioning and effective value communication.

    • The company transitioned from being a textile distributor to a textile curator that specializes in fast fashion trends.

    • They revitalized their customer experience by opening a showroom and retraining their entire sales team to align with their new positioning.

    • Although the product remained the same, the company now had a clear vision to pursue. This shift in perspective was also reflected in the eyes of their customers

    • By effectively communicating their brand value, they were able to expand their business potential.

“ I just wish we’d done this work sooner.”

“Now, we are working harder than ever before, but in a totally different way, focused on the right spot, managing our time, energy and developing our potential. I just wish we’d done this work sooner.”

Joao Marques, CEO DVJ Tecidos

Suewind's Reinvention: From Boots to Outdoor Adventures

Helping Suedwind to find their authentic brand story and narrative to support the brand expansion.

    • Suedwind, an equestrian brand and boot manufacturer, has been in business for over 10 years.

    • They wanted to expand their product segment and explore new niches. However, they were struggling to position the brand and tell a cohesive story that would allow them to expand without negatively impacting their current customer base.

    • The goal was to refine and shape their brand story and identity in order to set the direction for their next phase of growth.

    • They needed a clear and authentic narrative that would pave the way for building their e-commerce platform and selling directly to consumers, thus becoming independent from retailers results.

    • Nathalia guided them through an 8-week introspective and reflective process to discover a new vision for the brand. This process resulted in identifying opportunities and directions for expansion.

    • They realized that their passion extended beyond boundaries, which involved supporting people on outdoor adventures with their beloved companions, ranging from dogs to horses and everything in between!

    • The primary objective was achieved: transition from a technical-focused image to a lifestyle-oriented one, all while maintaining a strong connection with existing customers.

    • We adjusted their value proposition and communications, shifting from solely emphasizing product features to creating an emotional connection with their audience.

    • This transformation led to a substantial increase in their online presence, reaching millions of views on social media.

    • Since repositioning, their growth has increased 10% per year, even during times of economic crises, wars, and pandemics - achieved solely through messaging and content implementation, without any other changes.

“We are much more aware of the future path of our brand. Our Mission, Vision, Core Values, Philosophy, Story, and emotional connection with our customers have been well and clearly defined.

It was a very creative and reflective process. Not always easy but extremely enlightened overall with great results in the end. We are more than happy about the outcome of the project. Looking at the final result(s), it exceeded our expectations by far.”

“It was a very creative and reflective process... it exceeded our expectations by far”

Phillip and Henrik Holzapfel - CEO and CMO Suedwind

Discovering Inwani's Competitive Edge in Real Estate Tech

Helping Inwani differentiate itself from giants and find untapped opportunities in the market.

    • As a startup in the real estate market, Inwani faced the challenge of competing with established players in the industry.

    • They found themselves constantly distracted by what other companies were doing, losing sight of their own priorities.

    • They lacked clarity on their unique value proposition, leading to misalignment with their partners.

    • They recognized the need to clearly define their competitive advantage and focus, as well as develop a marketing strategy guide.

    • Nathalia guided them through 8 weeks of building alignment and discovering powerful insights. Getting multiple partners on the same page requires listening carefully to everyone's points of view and identifying common ground while combining valuable perspectives from everyone involved.

    • The process led us to discover a completely untapped opportunity in the region they aimed to lead.

    • They had an innovative product for the real estate market, and we realized that it held exponential value for a different but similar audience than their initial target.

    • Initially, they arrived with concerns about competitors and when they left they had positioned themselves in a market space where there were no competitors.

    • Now they were armed with a compelling narrative that resonated with their audience on both rational and emotional levels, along with a unique value proposition in the market.

Client words:

“From every session we got from you a clear direction on each step. You made us focus on what really matters and guided us towards the right direction. We started with a different product but you helped us shift to a better and focused solution.

Everything is clear to us now. It helped us give clear idea and instructions to our employees, your documents they are direct and easy to understand. “

- Nasser, Inwani Co-founder

“We started with a different product but you helped us shift to a better and focused solution.”